VALLONE E-Boutique:
Virtual groundbreaking for international E-commerce platform

Der frühe Vogel & Freunde will develop the new international online platform of up-and-coming interior brand VALLONE®. After the successful launch of the first e-commerce site (which received numerous creative awards such as European Design Award, Red Dot Design Award, W3 Silver, German Design Award), the second version is increasingly focusing on an optimized internal linking structure for combining matching product ranges more easily. Furthermore, the site will be designed to optimize the individual targeting approach considering a higher amount of international country markets the company will be present in.

Rapid business growth demands for extending the range of functions

Caused by the expansion of the brands products’ assortmen (VALLONE® now also offers a premium accessory collection as well as design taps made in Italy), the demand of the interior company has grown rapidly over the last months. The “virtual groundbreaking” just took place and is expected to be followed by an estimated relaunch in late 2017. For 2018 the North America roll-out of the bath design company has been put on the agenda.