Tradition in steel.
Web-relaunch between modern and tradition.
von Schaewen AG
for heavy materials.
A company with a long tradition in the field of steel and nevertheless - or precisely because of it - strongly innovation-driven: the von Schaewen AG with its numerous international branches wants to transfer this claim to the web. During the relaunch of the outdated website a clean, identity-supporting appearance with a high usability for the customer was in the mere focus, for whom the products and their possible applications are most important.
The responsive developed website underlines the clean design line of the company and carries the visual handwriting digitally. Full-screen video sequences fill the "hard" steel theme with emotionality and maximum competency in processing. An individually developed icon-family symbolizes the industry customers the advantages and characteristics of the cooperation with the traditional company in Essen.