Integrated brand identity for young interior label
Brand identity & design
Branding, corporate design,
editorial design, exhibition design,
print & packaging, storytelling
Red Dot Design Award 2015 & 2016,
European Design Award 2015,
IF Design Award 2017,
German Design Award 2017
When a vision
At the beginning it was just an idea: The long-established, always conservative sanitary trade was longing after a revolution in the user experience. Short distribution channels, as little intermediate trade as possible, high quality - all at a fair price for the end customer and embedded into a modern, stylish communication line. All of this was translated into a smart, puristic brand identity, supported by the claim "Home Suite Home" - VALLONE® stands for modern design that can be afforded by everybody. The brand was brought to life with an integrated brand communication across all offline and online channels - addressing both, private customers as well as important decision-making groups such as architects and hotel planners.
VALLONE® sees itself as a boutique for avant-garde bathroom design with international flair. In addition to exquisite bathtub collections, the young label offers individual design sinks and high-quality taps made in Italy. With an attractive price-performance ratio, VALLONE® wants to contribute to the state that modern bathroom design does not have to be an elite luxury anymore.
Another part of the holistic concept was the implementation of a fitting interior concept for the company's own showroom. The project contained the implementation of ideas for the creation of the showroom, to the design of high-quality price tags and plots, right up to the product presentation of the free-standing bathtubs and sinks with loving details.