A B2B trading company becomes a "Full-Service Industry provider"
Brand concept, corporate design,
editorial design, print & packaging, web
When box-shifters become
If a trade company, which has grown over decades in the international industry, wants to advance into being a full-service provider, one thing is immensly important: The development of a brand identity and an internationally oriented, orchestrated communication. It was our goal to launch a holistic branding process and to create a distinctive brand that would hold up with the international expansion.
In addition to the branding-goals the existing demand on the market was sought to be better exploited by accompanying pull-marketing activities (performance improvement). The company wanted to present itself on the international stage as a professional partner for big industrial companies.
The international company swepro, which is active in 13 countries - for which the marketing performance was initiated - has been spezialised producer and provider for industrial tools for 30 years. With its strategic alliance, the Swedish world market leader Silvent, swepro offers the world's widest range of compressed air nozzles.