Lift the curtains –
enjoy the view
The print catalogue as an
important sales tool
Relaunch of the "decotechnik"- catalogue
of the Möller GmbH & Co. KG
Editorial Design Print:
Conception and layouting
Intelligent, individual, innovative - this is how the company Möller describes their diverse product portfolio. These values should also be reflected in the new decotechnik catalog, which Möller uses as the main sales tool. The large portfolio of curtain rail systems can be subdivided into two product worlds based on the materials: aluminum rails and plastic rails. The characteristics of these materials were transferred to the print medium using high quality print finishes.
image & information
As a sales tool, the catalog has to primarily inform. At the same time he should promote the image. This balance was achieved through the design-oriented presentation of the informative content - paired with emotionalizing images, high-quality print finishes and upstream product finders that serve as an easy reading guide.
At the heart of the catalog concept was the clear, contemporary and high-quality presentation of the equally qualitative products. With that, the high product quality was to be visually transported and passed on to the target group of the interior decorators. Thus, the catalog serves as a stage for the products.