Passion for Excellence
International top level medicine made in Essen
„Passion for excellence“
Interactive quality report
of the Kliniken Essen-Mitte
Branding, concept and realization
Print & web, content-development, design, illustration, microsite & app-integration
"Passion for Excellence" - a quality requirement for one's own work, which is lived by the employees at the Kliniken Essen-Mitte. In order to acknowledge the high quality in treatment, service and nursing, we developed a crossmedial "compass" together with the customer, which presents the clinics quality standards on just under 200 pages, as well as on the web and by an accompanying app.
When print comes to life.
The concept links the different media channels in the offline and online world: Components are a 170-page print publication and a microsite with multimedial content, which is linked to it. The content is linked via Augmented Reality-App, which turns the analog content into interactive content on mobile devices.
Within the concept the latest marketing tends have been adapted to the healthcare-marketing: From authentic storytelling to multi-display strategies with a diversity on all channels and augmented reality features - always adapted with our own love and attention to detail regarding selected printing finishes and paper selection for the print sector.
You want more?
The complete publication as a online-version to browse through.