Performance-marketing for the international cooling industry.
ICS Cool Energy
With cool heads
for cool heads.
The benefit of our UK-based customer is as simple as they are effective: mobile cooling and heating solutions which increase the productivity in offices, warehouses, productions, construction sites and just about all other locations. The systems always come into use when there is no preinstalled cooling or heating system, or if there is a system failure. This is precisely where our function starts: the targeted placement for the customer in case of need, a classic pull strategy, precisely matched to all relevant search platforms. The result is an excellent return on web leads which provides the best starting point for the international sales team at 10 European locations.
After the launch of the website, the first necessary step was to evaluate the demand at the search market and to then develop a customized performance campaign. Within a specifically developed optimization circle, the motto is: Plan, create... reiterate!