Brand development & digital launch
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Renting work clothes in a subscription model. That was the idea that started it all. Up to the identity that fello owns today, it was an ambitious process - the creation of a brand including naming and unmistakable looks. In order to achieve the best results, the sector environment and the target group were examined in strategic workshops together with the customer.
After completing the branding process, a micro pag was created that represents the brand and business model, with a strong focus on performance. In the center is the continuous analysis of user behavior, with which the page should be gradually expanded and optimized.