adjusted for seniors.
At the center is
the human being
The amount of seniors who use the internet is constantly increasing. Of the over 70-year-old, 28% of the age group are now online regularly - a trend that will continue over the next few years. Nonetheless, the interface of websites for older people requires different factors than for digital natives. Intuitive use, which is often automatic for younger target groups, must be supported for older people through supporting measures. It was the goal of the new Adolphi website to design a platform that can be used as much as possible regardless of its hardware, software, and the physical or cognitive abilities of its visitors.
The Adolphi Foundation has set itself the task of creating a new home for seniors who can no longer live alone. A new home with comfort, security and care. These benefits should also be reflected on the website - for example, as part of an interactive greeting card service that allows relatives to easily send greeting messages to residents free of charge and with a simple click. These are given to the residents as a postcard. A beautiful element that shows how easy it can be to connect the digital world with reality.